By Karen Hoskin
February 22, 2019

Does your distillery have a “deathprint”?

Every kilowatt-hour of coal-generated electricity is 670 times more likely to kill someone than wind power. Every plastic cup used at tasting events will hang around for 450 years or more in piles of waste. Airline travel and freight shipments will produce 27% of greenhouse gases. These facts, back in 2008 when I started my distillery, made it hard for me to sleep at night.

Then I realized that I could use a computer keyboard for a few minutes and turn my company’s energy green. I could choose a different URL on my computer browser and prevent 17 trees, 380 gallons of oil, three cubic yards of landfill space, 4,000 kilowatts of energy, and 7,000 gallons of water from being wasted on the printing of my shelf talkers. So began my crusade to break my distillery’s cycle of waste and environmental degradation. Here’s how you can, too.

Read Karen’s full piece here.