The spirits explosion is undisputed. Thanks to global cocktail love and the nonstop growth of spirits collectors in every category, from whiskey to Cognac, distillers can’t keep up with demand. As the established brands devise and revise production plans, the rise of local, small batch distilleries continues to proliferate not just in the U.S., but globally. “Craft distilling” is officially mainstream.
But this conversation has been going on for a decade. Big brands have taken notice, and continue to buy out successful small brands or even launch their own smaller, “artisanal” production lines. With the volume of small production spirits, some are rising to the top, while others are getting lost in the noise. Where does an industry go after a decade plus of unprecedented growth?