Back in 2014, Crested Butte’s then-mayor Aaron Huckstep was very fortunate he didn’t spark a bloody, Arab Spring-like uprising among his citizenry — a Colorado Spring, if you will — after he and the town elders shamelessly whored out the city to Bud Light for $500,000.

The “beer” brand proceeded to paint the town blue and temporarily renamed it “Whatever, USA” for three obnoxious days as part of a corny spring break-themed ad campaign.